HIghspot
Embedded Experiences: Expanding Analytics with Scorecards
COMPANY
Y&R Group
ROLE
YEAR
2014
Timeframe
1 week
Process
Challenge
I was tasked with creating a rapid prototype with Axure that our design team could use during a crucially important presentation for REI. Our goal was to show how the site would look and behave across all viewports.
Solution
I used Axure to create a prototype that worked on desktop, tablet, and mobile devices. Users could click the prototype to see how the menu would work as well as scroll and see how the page would parallax. I made the framework of the prototype as the design team worked on the mocks and then added the final designs when they became available.
Result
The prototype that I created was presented to REI by the creative team. It was well received and the client loved that they could interact with the prototype on their phones and tablets during the meeting. It allowed them to actively visualize how we wanted to change the functionality of their navigation and menus.