ROLE
ROLE
Art Director
Art Director
YEAR
YEAR
2024
2024
TEAM SIZE
TEAM SIZE
6 players
6 players
Timeframe
Timeframe
5 weeks
5 weeks
PROJECT DESCRIPTION
PROJECT DESCRIPTION
PROJECT DESCRIPTION
I collaborated with Twitch Primes's business and visual design teams to create a multi-site subscription model, offering Nintendo Switch Online for free with a Twitch Prime membership. This initiative aimed to increase Twitch Prime's value perception and drive engagement through a high-profile partnership.
I collaborated with Twitch Primes's business and visual design teams to create a multi-site subscription model, offering Nintendo Switch Online for free with a Twitch Prime membership. This initiative aimed to increase Twitch Prime's value perception and drive engagement through a high-profile partnership.
01 — 02 / 12
01 — 02 / 12
01 — 02 / 12
PROCESS
PROCESS
Taking Ownership
Taking Ownership
I led the evaluation of existing customer experiences (CX) to determine how Twitch Prime's current technology could support a subscription program instead of in-game loot.
I led the evaluation of existing customer experiences (CX) to determine how Twitch Prime's current technology could support a subscription program instead of in-game loot.
Obsessing Over Customers
Obsessing Over Customers
I partnered with developers and PMs to simplify the entitlement process, reducing friction for users and enabling faster access to the offer.
I partnered with developers and PMs to simplify the entitlement process, reducing friction for users and enabling faster access to the offer.
Thinking Big
Thinking Big
I proposed and implemented a streamlined login solution, removing the need for a Twitch login to claim the offer and making the process more user-friendly.
I proposed and implemented a streamlined login solution, removing the need for a Twitch login to claim the offer and making the process more user-friendly.
Insisting on the Highest Standards
Insisting on the Highest Standards
I identified ways the team could enhance the CX, ensuring the design was consistent with Twitch Prime’s branding and accessible across platforms.
I identified ways the team could enhance the CX, ensuring the design was consistent with Twitch Prime’s branding and accessible across platforms.
RESULTS & LEARNINGS
RESULTS & LEARNINGS
Increased Press Coverage
Increased Press Coverage
Achieved significant positive press coverage, with 39 major outlets—including TechCrunch, The Verge, and Mashable—highlighting the value of the offer.
Achieved significant positive press coverage, with 39 major outlets—including TechCrunch, The Verge, and Mashable—highlighting the value of the offer.
Elevated the Twitch Prime Brand
Elevated the Twitch Prime Brand
The partnership elevated the perceived value of Twitch Prime, with one outlet stating, “Twitch Prime is working to be the best deal in gaming.”
The partnership elevated the perceived value of Twitch Prime, with one outlet stating, “Twitch Prime is working to be the best deal in gaming.”
Lessons in Alignment and Collaboration
Lessons in Alignment and Collaboration
Learned the importance of aligning CX improvements with technical feasibility, tight timelines, and cross-functional collaboration to achieve impactful results.
Learned the importance of aligning CX improvements with technical feasibility, tight timelines, and cross-functional collaboration to achieve impactful results.
Connect with me
© 2025 – Stephanie Boland
Connect with me on other channels
© 2025 – Stephanie Boland
Connect with me on other channels
© 2025 – Stephanie Boland